My time with the RiverDogs is something I'll cherish forever. It launched my career and created my family.
During my time, I managed creative projects across eight departments—from spearheading social media and email marketing campaigns that boosted audience growth and revenue, to developing cohesive branding initiatives and designing digital, print, and promotional assets, including website content, digital advertising, large-format print, packaging, stadium signage, and video board graphics. I also led all team and stadium photography, ensuring high-quality visuals that strengthened brand identity and enhanced fan engagement.
The RiverDogs also gave me my life. I was fortunate enough to meet my husband and have our first son, Ozymandias, in July 2024.
website graphics
LOGO DESIGN
2022 championship
2022 was a big year for The RiverDogs, accomplishing back to back championships. The first time in franchise history.
Design Goal: Create a logo that portrayed confidence. We've been here before and we'll do it again. (We did.)
Work Done:
- Top to bottom design
- Work with Milb and MLB for approval
kids club
This annual program is available to all kids of the Lowcountry ages 12 and under to give area youth special access and benefits at the RiverDogs games.
Design Goal: Redesign already established and approved design to be more inviting to children and match MLB team's general theme for similar programs.
Work Done:
- Character development/illustrtion of Baby Charlie
- Rebrand to match RiverDogs style guides
- Collaboration with MUSC Health's team for sponsorship approval
hover to
see after!
2021 championship
The 2021 Single-A East Championship was the first title in the organization’s 41-year history, and a first for Charleston in 99 years.
Design Goal: Create a logo that embodied the city as well as the team. The Cooper River Bridge and a "medallion feel" was specifically requested.
Work Done:
- Top to bottom design
- Illustrate bridge
- Work with Milb and MLB for approval
dog-e-coin
Dog-E-Coin was a ticketing program created to replace flex ticket vouchers, sold in previous seasons, as an option that gives fans flexibility to sit in the seats they desire on a nightly basis.
Design Goal: Create a logo that was familiar to fans to create a sense of trust with a new ticket system. This program was create at the rise of crypto currency with skepticism at an all time high.
Work Done:
- Removal of bat in Charlie's mouth
- Illustrate money and match logo style
hover to see original logo!
toilet paper night - pt. 2
The promotional night created to poke fun at the toilet paper frenzy of 2020. For the second year in a row, 2,000 rolls of toilet paper were purchased to give to fans to toilet paper the stadium at the end of the game.
Design Goal: Create a fun and memorable logo to use for internal promotion as well as media marketing.
Work Done:
- Top to bottom design
- Illustrate toilet paper
champions of...
"Champions of Fun" was chosen as the official marketing slogan for the 2022 season and used as the official hashtag on all marketing. Variations were made to create a bigger sense of community.
Design Goal: Create a logo that embodied the joy created at the Joe while following RiverDogs branding.
Work Done:
- Top to bottom design
- Typography
- Work with RiverDogs ownership, Milb and MLB for approval
Timberly Williams
** Cover done by another designer after I left The RiverDogs.
